Application of Sustainable Development Concept in the Brand Strategy of High-End Pet Products

Jiangnan Huang

Authors

Jiangnan Huang King Graduate School, Monroe University, New Rochelle, 10801, United States Author

Keywords:

sustainable development, high end pet brands, brand strategy, digital supply chain

Abstract

With the popularization of the concept of sustainable development, many enterprises attach more importance to environmental protection and social responsibility when formulating brand development strategies. Exploring how to combine the concept of sustainable development with brand strategy to enhance market competitiveness is particularly crucial in the high-end pet product market. This article aims to explore the practical application of sustainable development in the development of high-end pet brand strategies, conduct in-depth analysis of their applications in digital supply chains, low-carbon production, corporate social responsibility, and propose targeted brand strategy optimization solutions. Research has found that by relying on information technology, high-end pet brands can optimize resource allocation, reduce carbon emissions, and increase brand information transparency, thereby gaining a competitive advantage in the market.

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