Research on the Promotion of Commercial Complex to Regional Commercial Prosperity and Its Long-Term Mechanism

Jiawei Huang

Authors

Jiawei Huang Shanghai Jianping High School, Shanghai, China Author

Keywords:

commercial complex, regional commercial prosperity, brand concentration, innovative business models, long-term mechanism

Abstract

This study explores the role of commercial complexes in promoting regional commercial prosperity and its long-term mechanism. With globalization and information technology development, regional commercial prosperity has become an important factor in urban competitiveness. The commercial complex has significantly promoted regional economic growth through brand agglomeration, consumption experience promotion, and industrial linkage. Governmental policy support and infrastructure enhancements are essential for its long-term development, while innovative business models and technology applications are crucial for fostering sustainable regional commerce. The case study of Henglong Jinzun Plaza reveals the impact of commercial complexes on regional commerce at different stages of development, highlighting the role of brand effect, consumer experience, and industrial synergy. The research shows that the cooperation between government and commercial complexes can effectively build a long-term mechanism of regional commerce and promote the sustainable development of the regional economy.

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