Research on Market Expansion Strategies under the New Pattern of International Agricultural Trade

Jie Chen

doi:10.71222/hawr5b41

Authors

Jie Chen Beijing Youmujian Import & Export Co., Ltd., Beijing, China Author

DOI:

https://doi.org/10.71222/hawr5b41

Keywords:

international agricultural trade, market expansion strategies, sustainability, digital transformation, belt and road initiative

Abstract

This review examines the evolving patterns of international agricultural trade and the strategies employed by firms to expand their markets in a rapidly changing global environment. Drawing on literature from the past decade, the study highlights three dominant trends: market diversification, technological digitalization, and sustainability-oriented trade practices. Case studies from China's Belt and Road Initiative, Latin America's soybean sector, the European Union's organic agriculture, and Africa's emerging markets illustrate how infrastructure development, policy frameworks, value-added processing, and digital supply chain integration shape trade outcomes. While these strategies enhance market access and competitiveness, challenges persist, including institutional disparities, environmental sustainability concerns, and uneven technological adoption. The review synthesizes these insights to identify research gaps and proposes future directions, emphasizing comparative studies, data-driven analytics, and the interplay between policy support and firm-level strategies. The findings provide a comprehensive framework for scholars, policymakers, and practitioners seeking to navigate contemporary agricultural trade dynamics effectively.

References

1. B. Wu, "Market Research and Product Planning in E-commerce Projects: A Systematic Analysis of Strategies and Methods," Acad. J. Bus. Manag., vol. 7, no. 3, pp. 45–53, 2025, doi: 10.25236/AJBM.2025.070307.

2. S. Jing, "Practice of digital construction to improve construction project progress management," Acad. J. Eng. Technol. Sci., vol. 8, no. 2, pp. 36–44, 2025, doi: 10.25236/AJETS.2025.080205.

3. L. Yun, “Analyzing Credit Risk Management in the Digital Age: Challenges and Solutions”, Econ. Manag. Innov., vol. 2, no. 2, pp. 81–92, Apr. 2025, doi: 10.71222/ps8sw070.

4. M. Lukyanova, V. Kovshov, Z. Zalilova, and N. Faizov, "Modeling the expansion of agricultural markets," Montenegrin J. Econ., vol. 18, no. 2, pp. 127-141, 2022, doi: 10.14254/1800-5845/2022.18-2.12.

5. X. Hu and R. Caldentey, “Trust and reciprocity in firms’ capacity sharing,” Manuf. Serv. Oper. Manag., vol. 25, no. 4, pp. 1436–1450, 2023, doi: 10.1287/msom.2023.1203.

6. M. Lubis and B. Muniapan, "International Market Development Strategies for Enhancing Global Expansion in the Export In-dustry," Involvement Int. J. Bus., vol. 1, no. 1, pp. 14-28, 2024, doi: 10.62569/iijb.v1i1.3.

7. M. Kharel, B. M. Dahal, and N. Raut, "Good agriculture practices for safe food and sustainable agriculture in Nepal: A review," J. Agric. Food Res., vol. 10, p. 100447, 2022, doi: 10.1016/j.jafr.2022.100447.

8. R. Osabohien, B. A. Iqbal, E. S. Osabuohien, M. K. Khan, and D. P. Nguyen, "Agricultural trade, foreign direct investment and inclusive growth in developing countries: evidence from West Africa," Transnatl. Corp. Rev., vol. 14, no. 3, pp. 244-255, 2022, doi: 10.1080/19186444.2021.1936986.

9. T. Kastner, A. Chaudhary, S. Gingrich, A. Marques, U. M. Persson, G. Bidoglio, et al., "Global agricultural trade and land system sustainability: Implications for ecosystem carbon storage, biodiversity, and human nutrition," One Earth, vol. 4, no. 10, pp. 1425-1443, 2021, doi: 10.1016/j.oneear.2021.09.006.

10. A. M. D. Ortiz, C. L. Outhwaite, C. Dalin, and T. Newbold, "A review of the interactions between biodiversity, agriculture, climate change, and international trade: research and policy priorities," One Earth, vol. 4, no. 1, pp. 88-101, 2021, doi: 10.1016/j.oneear.2020.12.008.

11. A. Sridhar, A. Balakrishnan, M. M. Jacob, M. Sillanpää, and N. Dayanandan, "Global impact of COVID-19 on agriculture: role of sustainable agriculture and digital farming," Environ. Sci. Pollut. Res., vol. 30, no. 15, pp. 42509-42525, 2023, doi: 10.1007/s11356-022-19358-w.

12. A. D. Nugroho, P. R. Bhagat, R. Magda, and Z. Lakner, "The impacts of economic globalization on agricultural value added in developing countries," PLoS One, vol. 16, no. 11, p. e0260043, 2021, doi: 10.1371/journal.pone.0260043.

13. C. Freund, A. Mattoo, A. Mulabdic, and M. Ruta, "Is US trade policy reshaping global supply chains?," J. Int. Econ., vol. 152, p. 104011, 2024, doi: 10.1016/j.jinteco.2024.104011.

14. H. Zhao, J. Chang, P. Havlík, M. Van Dijk, H. Valin, C. Janssens, et al., "China’s future food demand and its implications for trade and environment," Nat. Sustain., vol. 4, no. 12, pp. 1042-1051, 2021, doi: 10.1038/s41893-021-00784-6.

15. J. Beckman, M. Ivanic, and J. Jelliffe, "Market impacts of Farm to Fork: Reducing agricultural input usage," Appl. Econ. Perspect. Policy, vol. 44, no. 4, pp. 1995-2013, 2022, doi: 10.1002/aepp.13176.