International Management Report—An Analysis Report for Boost Juice: Entering China's Market

Rui Jiang

doi:10.71222/9hg1fm18

Authors

Rui Jiang Australian National University, Canberra, Australia Author

DOI:

https://doi.org/10.71222/9hg1fm18

Keywords:

market entry strategy, healthy beverage market, localization

Abstract

This report evaluates Boost Juice's potential entry into China's beverage market, highlighting significant opportunities driven by China's large population (over 1.4 billion), rising middle-class disposable income, and growing health consciousness. Analysis of China's business environment reveals strict food safety regulations (e.g., GACC Decree 248) as key barriers but also trust-building mechanisms for imported health brands. Regional taste preferences and competitive local markets necessitate localized marketing strategies. Recommendations include establishing flagship stores in tier-1 cities (Beijing, Shanghai, Guangzhou) with local sourcing, leveraging cross-border e-commerce, and gradual expansion via franchising to mitigate risks while capitalizing on China's projected 7% to 9% annual growth in healthy beverages.

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