Integration of Market-Oriented Development Models and Marketing Strategies in Real Estate

Wei Sun

doi:10.71222/gth5zb26

Authors

Wei Sun Shenzhen Le Wan Information Technology Co., Ltd., Shenzhen, 518042, China Author

DOI:

https://doi.org/10.71222/gth5zb26

Keywords:

market orientation, real estate development, digital marketing, BIM, data analytics, VR/AR, agile methods

Abstract

The real estate industry faces increasing challenges due to dynamic market conditions, evolving customer demands, and rapid technological advancements. This paper explores the integration of market-oriented development models with innovative digital marketing strategies to enhance competitive advantage. It analyzes core principles such as customer focus, competitor awareness, and responsiveness, alongside the adoption of digital tools like BIM, intelligent scheduling, and data analytics. The study highlights the transformative role of digital platforms, immersive VR/AR experiences, and agile development methodologies in reshaping development and marketing practices. Furthermore, it discusses emerging risks including data privacy and financial uncertainties, proposing strategic recommendations for sustainable growth. This integrated approach aims to align real estate development with contemporary market needs and technological trends, fostering resilience and efficiency.

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