Case Project Paper on the Promoting Brand Transparency, Consumer Trust, and Purchase Decisions in an Apparel Business in Fujian Province, China

Lanling Li; Lorenzo C. Lorenzo

doi:10.5281/zenodo.15787982

Authors

Lanling Li Graduate-School, Emilio Aguinaldo College, Manila, Philippines Author
Lorenzo C. Lorenzo Graduate-School, Emilio Aguinaldo College, Manila, Philippines Author

DOI:

https://doi.org/10.5281/zenodo.15787982

Keywords:

brand transparency, consumer trust, sustainability, traceability, apparel industry, Fujian province

Abstract

This project examines brand transparency in Fujian Province's apparel industry and its impact on consumer trust and purchase decisions amid rising global demand for sustainability and ethical business practices. The study explores how integrating sustainability initiatives, enhancing supply chain transparency, and utilizing digital platforms influence consumer loyalty and buying behavior. It identifies challenges such as limited supply chain visibility, reliance on traditional manufacturing, and weak communication of transparency efforts. The research proposes actionable strategies, including implementing traceability systems, adopting advanced manufacturing technologies, improving communication, and leveraging social media engagement. These measures aim to align the company with consumer values, differentiate it competitively, and build a foundation for long-term success.

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