Research on Reconstructing the Rural Music Industry Value Chain and Coordinating Regional Economic Development

William Zi-You Chen

doi:10.71222/3rjjbw92

Authors

William Zi-You Chen Shanghai American School, Shanghai, China Author

DOI:

https://doi.org/10.71222/3rjjbw92

Keywords:

rural development, music industry, value chain, regional economy, digital technology, cultural industry

Abstract

This paper discusses the impacts of value chain reconstruction in the rural music industry on regional economic development in the current economic context. With the rapid development of digital technology, the rise of online platforms, and changes in consumer demand, the rural music industry is facing new opportunities and challenges in production, distribution, and consumption. By systematically analyzing the structure and functions of the rural music industry value chain, this study proposes market-oriented innovation strategies, including the diversification of content creation, communication channels, and business models, in order to improve resource allocation efficiency and maximize economic benefits. Particular attention is given to the integration of digital technologies, such as streaming media and social networks, into traditional rural cultural resources. Furthermore, the paper examines how the rural music industry influences local employment, income distribution, cultural inheritance, and social cohesion, thereby contributing to more balanced regional development. It emphasizes the importance of supportive regional policies, infrastructure investment, and coordinated development among related industries such as tourism, cultural services, and creative industries. The objective of this research is to establish a theoretical framework and provide practical guidance for constructing a more integrated regional economic development model. In addition, it aims to offer a reference for enhancing the core competitiveness, innovation capacity, and sustainable development of the rural music industry.

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