Research on the Decentralized Narrative Paradigm and Value Reconstruction of the Metaverse Communication Industry Driven by Web3

Yue Wen; Suhan Wang

doi:10.71222/s48dpw89

Authors

Yue Wen Faculty of Arts and Social Sciences, The University of Sydney, Sydney, Australia Author
Suhan Wang School of Arts and Communication, Nanhang Jincheng College, Nanjing, China Author

DOI:

https://doi.org/10.71222/s48dpw89

Keywords:

web3, metaverse, digital communication, blockchain, smart contracts, governance, value creation

Abstract

This paper investigates the transformation of the metaverse communication industry driven by Web3, with a particular focus on the decentralized narrative paradigm and the reconstruction of value. By analyzing the core components of the Web3 system, the study clarifies how blockchain, smart contracts, and related technologies provide a decentralized underlying architecture for metaverse platforms and services. It examines the ecological characteristics of the metaverse communication industry, its integration logic with Web3, and the connotation, implementation mechanisms, and representative application cases of decentralized narratives. The analysis highlights how distributed ledgers and consensus mechanisms enable confirmation, traceability, and trusted circulation of digital content, while smart contracts support automated value distribution, rule execution, and the rise of decentralized autonomous organizations in community governance. From economic, social, and cultural perspectives, the paper explores how value creation, participation incentives, and identity construction are reshaped in this emerging environment. At the same time, it identifies key challenges, including limited technical scalability, regulatory uncertainty, legal and ethical risks, and potential inequalities in access and governance. On this basis, the study proposes preliminary coping strategies for industry stakeholders and policymakers. The findings provide a theoretical foundation for understanding the ongoing transformation of digital communication and offer a reference for industrial practice and policy formulation, contributing to the healthy and sustainable development of the metaverse communication industry.

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