LIU, Ao. Research on the Application Strategies of Precision Marketing and User Engagement in the Big Data-Driven Retail Industry. Pinnacle Academic Press Proceedings Series, [S. l.], v. 11, p. 248–257, 2026. DOI: 10.71222/9ept8k28. Disponível em: https://pinnaclepubs.com/index.php/PAPPS/article/view/854. Acesso em: 26 jul. 2026.