XU, Jialu; BERZINS, Liana; THILAY, Diana; THILAY, Dianin; YANG, Yutan. From Lab to Market: A Strategic Market Entry Framework for a Cool-Roof Paint Startup in Chennai, India. Pinnacle Academic Press Proceedings Series, [S. l.], v. 7, p. 22–33, 2026. DOI: 10.71222/tj94p857. Disponível em: https://pinnaclepubs.com/index.php/PAPPS/article/view/469. Acesso em: 4 feb. 2026.