(1)
Xu, J.; Berzins, L.; Thilay, D.; Thilay, D.; Yang, Y. From Lab to Market: A Strategic Market Entry Framework for a Cool-Roof Paint Startup in Chennai, India. Pinn. Acad. Press Proc. Ser. 2026, 7, 22-33. https://doi.org/10.71222/tj94p857.