Vol. 2 No. 1 (2026)

Article

• A Comparative Study of Public Trust in Traditional Media and Digital Media

  Wenzu Yuan (Author)

  1-10

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• The Impact of E-Sports Streaming Platform Attributes on Consumer Media Loyalty

  Jiafa Yang (Author)

  11-18

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• A Study on the Application of Marx's Ideology Theory in Online Public Opinion Guidance

  Fei Lu (Author)

  19-27

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• How Charity Involvement Influences the Effects of Beneficiary's Facial Images in Charitable Advertising

  Yingyang Zhang (Author)

  28-39

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• Regional Cultural Communication and Business Model of Shengqi Dipingxian: A Case Study of a Sino-Kazakh Co-produced Music-Travel Variety Program

  Weiyan Tang (Author)

  40-54

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