XIE, Jing. Bayesian Causal Identification and Modeling of Advertising Conversion Paths. Journal of Media, Journalism & Communication Studies, [S. l.], v. 1, n. 1, p. 159–166, 2025. DOI: 10.71222/by0xem21. Disponível em: https://pinnaclepubs.com/index.php/JMJCS/article/view/409. Acesso em: 23 dec. 2025.