Communication Synergy and Inherent Tension of Main-Melody Literature from the Perspective of Media Convergence--A Case Study of Jiangshan Ruci Duojiao (How Beautiful Is Our Countryside)

Abstract

Media convergence has profoundly transformed the communication landscape of literary works while simultaneously complicating the interplay among literature, politics, and the economy. Focusing on the reportage Jiangshan Ruci Duojiao (How Beautiful Is Our Countryside), a recipient of the Lu Xun Literary Award, this paper investigates its "One Body with Two Wings" communication model. In this model, renowned figures, prestigious awards, and leading journals constitute the core "Body," supported by the "Two Wings" of government and capital. The study finds that the work's dissemination pathway relies, to a considerable extent, on authoritative recognition within the literary field and the amplification provided by external forces. While this mechanism enhances visibility and public reach, its dependence on institutional validation and market dynamics also poses potential challenges to the autonomy of the literary field. The portrayal of the "new peasant" in the work resonates widely but simultaneously reflects alignment with mainstream narrative expectations. Consequently, this case highlights the underlying tension between literary autonomy and external influences that characterizes the seemingly successful communication of contemporary main-melody literature.