Journal of Media, Journalism & Communication Studies

Article

• Optimizing Journal Management to Meet the Challenge of Multi-Submission: Deep Analysis and Strategic Innovation of Review and Publication Cycle

  Jin Li, Wenyan Ren (Author)

  1-9

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• The Role of Data Analytics in Enhancing Digital Platform User Engagement and Retention

  Feng Gao (Author)

  10-17

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• A Narrative Revolution in Vertical Framing: The Aesthetics of "Spatial Compression" and Multimodal Reconstruction in Vertical Screen Short Dramas

  Yuxi Wang, Jianfa Guo (Author)

  18-28

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• An Empirical Analysis of the Communication Effectiveness of Yi Women's Traditional Costume Digital Illustrations on Douyin

  Yanan Jiang, Zhenzi Wang (Author)

  29-35

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• Quantitative Analysis of the Quantitative Impact of Optimizing User Engagement through Content Design

  Maomao Ding (Author)

  36-41

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• Decoding the Visual Language of Brand Advertising in Republican China – A Case Study of the Advertisements on Nanjing Museum's Republican Street

  Weihang Cao, Fauzi Naeim Mohamed (Author)

  42-47

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