Mainstream Ideological Education Discourse of Post-00s College Students in the Era of Omnimedia the Logic of the Improvement of Guidance Force

Ying Zeng

doi:10.71222/wt6dh458

Authors

Ying Zeng Wenzhou Medical University, Wenzhou, Zhejiang, 325035, China Author

DOI:

https://doi.org/10.71222/wt6dh458

Keywords:

Generation Z college students, mainstream ideology, education, discourse guidance

Abstract

The all-media revolution has fundamentally reshaped the cognitive landscape of Generation Z college students, exposing mainstream ideological education to three critical challenges: erosion of discourse authority, narrative disengagement, and entrenched cognitive barriers. This study examines three key dimensions-societal ideological infiltration, algorithmic technology distortion, and lagging media literacy-to reveal the deep-seated causes of mainstream discourse's declining influence. It proposes a three-pronged optimization strategy: establishing an "agenda-setting and discourse absorption" mechanism to strengthen mainstream discourse definition; employing algorithmic recommendations for precision-targeted outreach to break information cocoons; and implementing media literacy programs to solidify the foundation of critical thinking.

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