Wu, Sihai, and Qiong Wu. “Empowering Traditional Tourism through the Activation and Utilization of Intangible Cultural Heritage: New Trends, Mechanisms, and Optimization Paths”. European Journal of Business, Economics & Management, vol. 2, no. 1, Mar. 2026, pp. 65-71, https://doi.org/10.71222/s9d0xt60.