Increasing Income Generating through Fashion Entrepreneurial Product Development

Mita Yuniati; Inty Nahari; Deny Arifiana

doi:10.71222/4fwh4z73

Authors

Mita Yuniati State University of Surabaya, Surabaya, Indonesia Author
Inty Nahari State University of Surabaya, Surabaya, Indonesia Author
Deny Arifiana State University of Surabaya, Surabaya, Indonesia Author

DOI:

https://doi.org/10.71222/4fwh4z73

Keywords:

product development, income generating, fashion, entrepreneur

Abstract

Product development is a crucial aspect of business implementation in the fashion industry. This study aims to describe the process of entrepreneurial product development in the fashion sector to increase income generating business units in the Fashion Design Education study program at Surabaya State University. The product development process carried out in this study is included in the category of new product development which consists of the stages of planning, design, manufacturing, and launching. Based on the results of product feasibility tests with experts, the percentage of product quality with very good qualifications based on intrinsic, marketing, functional, and social-communicative aspects was obtained with an overall average value of 87.24%. The results obtained after conducting product development are total revenue increases compared to before. The main factors that increase revenue are derived from modifications to product packaging, modifications to product design and types, and product characteristics.

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