GAO, Feng. The Role of Data Analytics in Enhancing Digital Platform User Engagement and Retention. Journal of Media, Journalism & Communication Studies, [S. l.], v. 1, n. 1, p. 10–17, 2025. DOI: 10.71222/z27xzp64. Disponível em: http://pinnaclepubs.com/index.php/JMJCS/article/view/61. Acesso em: 31 jul. 2025.