Determinants of Revisit Intention in Sports Tourism: The Roles of Destination Image, Tourist Satisfaction, and Perceived Value

Abstract

With the growing importance of sports tourism in the global tourism industry, promoting tourists' revisit intention has become a key issue for the sustainable development of sports tourism destinations. Compared with one-time consumption behavior, revisit intention more accurately reflects tourists' overall evaluation of a destination as well as their long-term consumption potential. Based on consumer behavior theory and the perspective of tourism experience evaluation, this study constructs a theoretical model in which destination image, tourist satisfaction, and perceived value serve as antecedent variables, and revisit intention is the outcome variable, to systematically examine the mechanisms through which these factors influence revisit intention in sports tourism. Data were collected through a questionnaire survey of sports tourists, and structural equation modeling (SEM) was employed to empirically test the proposed hypotheses. The results indicate that destination image, tourist satisfaction, and perceived value all have significant positive effects on revisit intention. The findings provide targeted managerial implications for sports tourism destinations seeking to enhance tourist loyalty and promote repeat consumption.