Research on the Development and Implementation of "3 + 3" Modular Courses Based on Work Processes

Xueyi Lin

doi:10.71222/3b2q9t14

Authors

Xueyi Lin Wenzhou Polytechnic, Wenzhou, Zhejiang, China Author

DOI:

https://doi.org/10.71222/3b2q9t14

Keywords:

three sensibilities and three powers, teaching modules, the practical teaching project

Abstract

During the period of industrial transformation when the digital economy and live-streaming e-commerce are deeply integrated, marketing programs in higher vocational colleges face the severe challenge of a mismatch between talent cultivation and demands. This paper takes the course Live Streaming Sales and Anchor Literacy as the carrier for reform. By deconstructing the quality model of three sensibilities and three powers from job capabilities, including design sense, entertainment sense, meaning sense, empathy, storytelling ability and symphonic power, six progressive teaching modules are formed. In addition, relying on student start-up companies and the local manufacturing industry chain, practical teaching projects are implemented and a dynamic evaluation mechanism driven by business data is established. The results of this course show that the students' job adaptation period is shortened and the satisfaction of enterprises is significantly improved, providing a model for the reform of vocational education courses in the digital economy.

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