CHEN, Zhe. Digital Brand Management in Social Media: A Case Study of Want Want’s Consumer Engagement Strategy on Chinese Platforms. European Journal of Business, Economics & Management, [S. l.], v. 1, n. 3, p. 81–87, 2025. DOI: 10.71222/m15vwn38. Disponível em: http://pinnaclepubs.com/index.php/EJBEM/article/view/286. Acesso em: 27 sep. 2025.