Optimizing Game Conversion Rates and Market Response Strategies Based on Data Analysis

Authors

  • Xia Hua SMU Guildhall, Southern Methodist University, Dallas, Texas, 75205, USA Author

DOI:

https://doi.org/10.71222/630kz525

Keywords:

game conversion rate, market response, personalized recommendation

Abstract

With the rapid development of mobile Internet technologies, the gaming market has become a significant sector within the digital entertainment industry. In such a challenging market environment, game developers increasingly focus on data analysis to optimize conversion rates and reduce market response time. Game conversion rate refers to the proportion of users who engage with a game and complete specific actions such as registration and payment. It is a key metric for measuring game success. Market response includes factors such as advertising effectiveness and user feedback. By analyzing game conversion rates and market response through data, game developers can continuously adjust user experience and market response strategies to maximize overall revenue. This paper discusses the main issues in applying data analysis to optimize game conversion rates and market responses and offers solutions.

References

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Published

17 June 2025

Issue

Section

Article

How to Cite

Hua, X. (2025). Optimizing Game Conversion Rates and Market Response Strategies Based on Data Analysis. European Journal of AI, Computing & Informatics, 1(2), 37-43. https://doi.org/10.71222/630kz525